In a transparent effort to greatly increase their market share of young smokers, R.J. Reynolds initiated the now infamous Old Joe Camel campaign for the Camel brand in 1988. The campaign, which ran continuously for 9 years until 1997, featured a cool dromedary cartoon character and faced almost immediate criticism from the public for influencing children to smoke."
-Stanford School of Medicine. "Stanford Research into the Impact of Tobacco Advertising"
Friends of Coal coloring books from "Coal in the Classroom" Campaign
The FOC Ladies Auxiliary has been handing the coloring book out to children around West Virginia as part of a “Coal in the Classroom” campaign. Coal officials go into schools and give presentations about the importance of coal. “We’d really like this to be statewide, that it be mandatory in the schools that they learn about coal,” said FOC ladies auxiliary president Regina Fairchild in January. The ladies auxiliary is also recruiting members for its “junior” FOC group, open to “girls and boys ages 8 to 16.”
Additionally, FOC ladies auxiliary members have visited children in West Virginia hospitals to give them a “special present“: Mr. Coal, “a small, black Labrador stuffed puppy meant to bring a smile to kids’ faces during hospital stays.” (Coal pollution kills 24,000 Americans each year.)"
-Amanda Terkel, "'Let's Learn About Coal': Industry Front Group Distributes Coloring Book On the 'Advantages' of Coal". Think Progress (11/5/2009)
big coal uses high-powered lobbyists